Why The World Didn't Need 1 More Agency But I Founded One Anyway

I love brands that create experiences, companies that give back, products that make life better, authentic messaging, and brands that become part of our identity.

I’m also type-A, extremely organized, determined, creative and love being the boss.

So its no wonder I’d take the thing I know best and turn it into a business for myself. But the truth is, there’s tons of great agencies out there, the world probably didn’t need another one. So why did I found one anyway?

I’ve had one nagging, pit of my stomach, relentless idea that is this: I believe small businesses deserve great marketing.

I also believe that the agency model is broken and out-dated. I believe waking up early to dress up for each other is silly. I believe being confined to a single space and pre-defined work hours restricts creativity, innovation, and life itself. I believe that take-out eaten at my computer is a tragedy. I believe exercise that has to take place in the wee hours of the morning or in the evenings when you have kids waiting at home sucks. I believe there is a better way.

I also believe you don’t have to have a big budget, a lot of people, and countless hours to take your small business to market.

Over the last 10 years I’ve had the pleasure of working for some of the most iconic brands in the world. Today, I take what I learned about marketing for multi-billion dollar brands, to start-ups and small-to-medium sized businesses. A lot is different (the budget, the goals, the politics or lack thereof) and a lot is the same.

Today, I work directly with business owners to intimately understand their business. There are a thousand things you can do to market your product or service. But as a small business owner you don’t have the money, time or people to execute them all.

My goal is to create a marketing plan that focuses on the things that will make the greatest impact on your business, with the least amount of money, taking up the least amount of your time.

When you’re ready to invest in marketing, there’s a lot of decisions you have to make. Like when I take my car to the mechanic without knowing much about cars, there’s a knowledge-gap and a level of trust that has to exist between business owner and marketer. I try to narrow that gap. You may be paying me to build your website, but I’m going to be educating you about the importance of a good CRM system to stay top-of-mind with your customers. It’s the advice you probably won’t pay me for that I’m going to give you anyway. I don’t believe in creating a great website with no mechanisms in place to drive traffic or launching a lifestyle brand with crappy branding. There are no hail mary’s in marketing. It’s an organized team, with strategy as the head coach, and each player doing what they do best.

My office is humble because I am only charging you for my expertise. I have no full-time employees because I hire the right person for each job, not just who I have on staff. You may see me in workout clothes because walking the Ravenel Bridge in the middle of the day makes me smarter.

The reality is, technology is more affordable than ever. Open source and free platforms give us access to features and functionality we never had before. And apps and tools are making cumbersome workflows manageable.There’s no reason why small businesses shouldn’t have great marketing they can afford. I’m not the cheapest in town, but I’m certainly not the most expensive. I didn’t set out to create anything different, only to fullfill a need that was so obvious to me.

The world doesn’t need just another marketing agency, which is why I didn’t create one.

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